Partner with Best of Midland

Best of Midland is Midland’s largest podcast and the local guide people turn to every week. Partner with us for the long haul, or put your next event in front of the people most likely to show up.

Where Midland finds us

By the numbers
YouTube 1M+ views on full episodes, 14.8K subscribers
Newsletter 800+ locals in their inbox every Tuesday
TikTok 17.1K followers for podcast clips and guides
Facebook 10.4K followers planning their weekends
Instagram 7.5K followers for weekend picks and clips
All together Nearly 50K followers, built over six years

What it looks like

Content people actually stop for

Here’s what we make right now, and where your business or event would show up.

Weekend carouselsThe post people save every FridayMidland’s weekend plans on Instagram and Facebook, with room for a presenting partner.
The Tuesday newsletterStraight to the inbox, every weekThe week’s events, a feature story and the podcast, sent to locals who asked for it.
Featured eventsTop of the calendar, weeks outYour event leads Midland’s events calendar while people are making plans.
The podcastWhen there’s a story to tellSome partners join us on the podcast, and one conversation becomes a month of clips. It’s always optional.

Every partner placement is clearly labeled, and we only partner with local businesses we would send our own friends to.

You have options. Here’s why businesses pick us.

Every way to build awareness has a tradeoff. Ours is built to take them away.

The usual options
Hire an agencyA monthly retainer, and you still run it.
You manage it
Hire an influencerOne post, usually a quick visit or review.
Gone in a day
Build your ownGear, editing and posting that never stops.
Takes years
The Best of Midland way

Your story, told with you. Seen all over Midland.

  • An audience on day one. Nearly 50K followers and 800+ newsletter readers already here.
  • We make everything. We handle the posts, newsletter and articles, and you give it as much or as little time as you want.
  • It keeps working. Articles and guides people find on Google for years.
  • Editorial, not ads. Never more than two partner spots in a newsletter, and every one clearly labeled.
  • One business per category. Partner with us and you’re the only one of your kind on Best of Midland.
  • Proof, not promises. A report every quarter with your real numbers.

No rate card and no cookie-cutter packages. We build a plan around your business and walk you through it, pricing included, on a quick call.

Start the conversation  →
Cartoon of Ryan and Terra, the founders of Best of Midland“We help tell the stories of the people who make Midland great. A partnership means your business becomes part of that story, told the way we’d tell any other.”Ryan & Terra, Best of Midland

Who this is for

A fit if you’re…

  • A high-value, relationship-driven business
  • Genuinely invested in Midland, not just selling to it
  • Playing a long game: building a brand, not chasing one sale

Probably not if you want…

  • Banner ads or impression buys (we don’t do display)
  • A direct-response channel judged by last Tuesday’s sales
  • A one-off post (that’s what event features are for)
Not ready for a partnership?

Start as a Local Member

A monthly plan for local restaurants, shops and services that want a steady edge without a big campaign. It's also a natural first step toward a partnership.

  • Top spot in your directory category, labeled Local Member
  • No competitors shown on your page
  • Up to two Instagram and Facebook Stories a month

For events

Have an event coming up?

Every event in Midland and Odessa gets listed on our calendar for free. When you want more people to see yours, we can feature it across the calendar, the Tuesday newsletter and our social channels in the weeks leading up to it.

Spotlight

A featured spot on the events calendar in the two weeks before your event, a collab post on Instagram and Facebook, and a featured spot in one Tuesday newsletter.

Presenting Top spot

Your event leads the calendar for four weeks and takes the top spot on our weekend and monthly event pages. Two newsletter features, paid promotion behind your announcement, and a recap of how it performed.

Organizations and fundraisers get their own rate.

Start the conversation

Tell us about your business or event. We read every one and follow up if it’s a fit, usually within a couple of days.

Your business

So we can see what you’re about.

About you

We only use this to follow up about a partnership. It won’t be shown publicly.
We read every one and follow up if it’s a fit.